D+D
Creative Team
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NY Rangers

In a sports landscape saturated with big stars and corporate gloss, the Rangers worried they were losing touch with their core fans. So for their 90th season, we set out to restore their sense of community by building an entire campaign around the actual fans themselves.

 

:30 ANTHEM

 

:15 SPOTS

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MADISON SQUARE GARDEN MARQUEE AND IN-STADIUM

 

CUSTOMIZED TICKET BOOKS

 

SNAPCHAT FILTER


Directed by Mindcastle

Still photography by Tom Corbett

Illustrations by Zachary Kiernan

Award: Bronze Clio in Sports