Creative Team

Hum Drama-Free Driving

This was quite possibly the worst brief ever: 'Do some testimonials.'

That was it, more or less. But after digging through a huge spreadsheet of Hum* product reviews to use for fuel, something stood out to us: People who write online reviews can't really write at all. And that's hilarious.

We decided to use the reviews—which were all pretty blunt, weirdly plain, or just plain weird—almost exactly as they were written. And to make them entertaining, we added all the drama that was missing in the words with a purposefully over-the-top stage performance. 

*What is Hum, you ask? It plugs into your car to give you helpful diagnostics, and it can call roadside help if you need it.

Directed by Aleysa Young