When the season kicked off, we worked with Uber to make a custom line of "club cars": a special fleet of 20 Mini Coopers, each wrapped in a Premier League club's colors. You could hail one on opening day and it'd take you to the pub for free.
Inside each club car we put a Speak Football mini quiz.
To get the word out about the site, we advertised TV during broadcasts, and all over the pubs that footie fans frequent.
Awards: Gold Effie as part of our full NBC Premier League campaign