Director: Matt Trott / Assembly
Creative Team
Creative Team
Creative Roots was made to solve two big problems:
one, half of all kids don’t get the hydration they need,
and two, kids aren’t exactly fans of plain old water.
It’s a beverage on a mission. So we turned the cute
fruit and veggie characters on the packaging into a 3D squad
of resourceful little heroes sent to hydrate kids in need.
Director: Matt Trott / Assembly