D+D
Creative Team
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Premier League - Speak Football

NBC's Premier League coverage is brilliantly, authentically British.

So get American soccer fans fluent in UK football culture, we created an online guide called Speak Football.

Our site featured profile videos of each Premier League club, an audio glossary of British football terms, sing-along chants from around the league, an American-to-British (Soccer-to-Football) tweet translator, and even a quiz to grade your football language skills.

 

UBER

When the season kicked off, we worked with Uber to make a custom line of "club cars": a special fleet of 20 Mini Coopers, each wrapped in a Premier League club's colors. You could hail one on opening day and it'd take you to the pub for free.

Inside each club car we put a Speak Football mini quiz. 

 
 

ADS

To get the word out about the site, we advertised TV during broadcasts, and all over the pubs that footie fans frequent.

 

Awards: Gold Effie as part of our full NBC Premier League campaign