Creative Team
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Dept. of Simple

Technology can get complicated. So for Optimum (now Altice), we created the Department of Simple: an elite unit of the best and brightest inventors who can simplify anything.

Oh, also, Marvin works there. You'll see.

We ended up making almost 20 spots for this campaign, so we've just included a few favorites here. But if you do want to see every ad for some reason, by all means, come right this way: https://vimeo.com/album/3855898


Much to consider.


100% true and real.




We also helped redesign the tutorials section of Optimum's website as a Department of Simple page. We added :05 introductions to each tutorial video, stamping them with the Dept. of Simple's seal of approval.

Directed by Brendan Gibbons