D+D
Creative Team
Optimum Dept of Simple.gif

Dept. of Simple

Technology can get complicated. Especially when you’re Optimum, a cable company with a vast array of features to explain.

So to simplify it all, we created the Department of Simple: an elite problem-solving unit inside the company, filled with the best and brightest—and Marvin. (You’ll see.)

We ended up making almost 20 spots for this campaign, so if you want to see more, click here to browse the full collection.

 
 

Much to consider.

 
 
 
 
 
 

100% true and real.

 
 
 
 

PRE-ROLL

We also helped redesign the tutorials section of Optimum's website as a Department of Simple page. We added :05 introductions to each tutorial video, stamping them with the Dept. of Simple's seal of approval.

Directed by Brendan Gibbons