Don’t have a minute to spare? Okay, here’s a :15.
Design-wise, the crux of this project was creating a new logo with color-and-pattern sets as the foundational elements.
This part is internal, but sets the tone for what we’re all about as a brand. (We do use the elements for real ads and collateral.)
An ongoing part of the project is creating a new member guide that feels special and valuable. No more disposable pamphlets.
We’re also working on the app design. It’ll eventually be the most important touchpoint now that we’ve finished the card and website overhaul.
Directed by Daniel Castro