D+D
Creative Team
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Grazie

Grazie, the rewards program at The Venetian in Las Vegas, was feeling like another run-of-the-mill loyalty card. And that just won’t do for one of the most stylish resorts on the strip.

We led a full rebranding effort, from logo to promo, to transform Grazie into the key that unlocks the very best of The Venetian.

 

Don’t have a minute to spare? Okay, here’s a :15.

 

Design-wise, the crux of this project was creating a new logo with color-and-pattern sets as the foundational elements.

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Directed by Daniel Castro